Whether it's helping local farmers feed livestock with stillage, or finding new ways to use post-consumer packaging, sharing your waste handling practices with customers can help drive engagement. 

Where do you get your raw materials for making your spirits? Supply chain sustainability is an important part of crafting your brand's story.

Where do you get your energy for running your distillery? Tell your customers how much of your electricity comes from solar, or if you use groundwater for chilling to avoid energy use.

Wood is a key part of bourbon production, and a resource that is slow to regenerate. Communicate your contributions to responsible use of wood resources to help your customers understand how your planning for the future.