Sustainability marketing

Sustainability marketing

Marketing your sustainable practices

In collaboration with VisitLex, we've put together some guidance for how to build a marketing strategy incorporating sustainability practices that will resonate with customers to drive consumer engagement.

Tip sheets for crafting your message

Whether it's helping local farmers feed livestock with stillage, or finding new ways to use post-consumer packaging, sharing your waste handling practices with customers can help drive engagement. Click here for a printable format of the tip sheet!

 

Where do you get your raw materials for making your spirits? Supply chain sustainability is an important part of crafting your brand's story. Click here for a printable format of the tip sheet!

 

Where do you get your energy for running your distillery? Tell your customers how much of your electricity comes from solar, or if you use groundwater for chilling to avoid energy use. Click here for a printable format of the tip sheet!

 

Wood is a key part of bourbon production, and a resource that is slow to regenerate. Communicate your contributions to responsible use of wood resources to help your customers understand how your planning for the future. Click here for a printable format of the tip sheet!

 

Contact Information

Seth DeBolt, Ph.D.
Director

309 Plant Science Building Lexington, KY 40546-0312

beaminstitute@uky.edu